1

Consumer Behavior, 12th Edition

Regular price
RM 26.00
Sale price
RM 26.00
Regular price
RM 26.00
Worldwide shipping | ABA Bookstore
Worldwide shipping
Secure payments | ABA Bookstore
Secure payments
Authentic products | ABA Bookstore
Authentic products

Leon G. Schiffman / Joseph L. Wisenblit


For undergraduate and graduate courses in consumer behavior.

 Strategic applications for understanding consumer behavior

Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.