Entrepreneurship, The Art, Science, and Process for Success, 4th Edition, 9781265071509

1265071500 · 9781265071509

Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:

The Art of turning an entrepreneurial venture into a success.
The Science of practice as the heart of starting and running a successful entrepreneurial venture.
The Process that tie these two areas together into a coherent and organized business.

With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.

PART 1 Laying the Groundwork for Your Business
Chapter 1 THE TWENTY-FIRST-CENTURY ENTREPRENEUR 
Chapter 2 INDIVIDUAL LEADERSHIP AND ENTREPRENEURIAL START-UPS 
Chapter 3 BUSINESS IDEA GENERATION AND INITIAL EVALUATION 

PART 2 Due Diligence on the Business Idea
Chapter 4 EXTERNAL ANALYSIS 
Chapter 5 BUSINESS MISSION AND STRATEGY 

PART 3 Establishing a Financial Foundation
Chapter 6 ANALYZING CASH FLOW AND OTHER FINANCIAL INFORMATION 
Chapter 7 FINANCING AND ACCOUNTING 
Chapter 8 BUSINESS AND FINANCIAL ANALYSIS 

PART 4 Building the Business
Chapter 9 LEGAL ISSUES WITH A NEW BUSINESS 
Chapter 10 HUMAN RESOURCES MANAGEMENT 
Chapter 11 MARKETING 
Chapter 12 ESTABLISHING OPERATIONS 

PART 5 Important Issues for Entrepreneurs
Chapter 13 EXIT/HARVEST/TURNAROUND 
Chapter 14 FRANCHISING AND PURCHASING AN EXISTING BUSINESS 

PART 6 Minicases