International Business, 2nd Edition, 9781260566215

9781260566215

Empower students to develop their global mindset!  Up-to-date, relevant and engaging, Geringer: International Business 2e provides a flexible, modular format for instructors along with student-focused features that make the study of IB personally relevant for every student! 

Module 1 The Challenging Context of InternationalBusiness 2

Module 2 International Trade and Investment 28

Module 3 Sociocultural Forces 60

Module 4 Sustainability and Natural Resources 90

Module 5 Political Forces That Affect Global Trade 124

Module 6 Intellectual Property Rights and Other Legal Forces154

Module 7 Economic and Socioeconomic Forces 184

Module 8 The International Monetary System and FinancialForces 214

Module 9 International Competitive Strategy 240

Module 10 Organizational Design and Control 266

Module 11 Global Leadership Issues and Practices 292

Module 12 International Markets: Assessment and Entry Modes318

Module 13 Marketing Internationally 340

Module 14 Managing Human Resources in an InternationalContext 370

Module 15 International Accounting and Financial Management410

Bonus Module A International Institutions from a BusinessPerspective 434

Bonus Module  B Export and Import Practices 464

Bonus Module  C Global Operations and Supply Chain Management490