Entrepreneurship: Theory, Process, Practice, 12th Edition, Kuratko

Donald F. Kuratko

ISBN-13: 9789815160628 | ISBN-10: 9815160621

Learn about the entrepreneurial mindset and the true process of a successful entrepreneur with Kuratko's ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 12th EDITION! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics such as design innovation, the entrepreneurial mindset, entrepreneurial hustle, bootstrapping, and entrepreneurial coachability. The accompanying MindTap® Learning Suite challenges you to apply what you've learned as you complete a unique set of activities designed to help you sharpen your entrepreneurial skills. You'll tackle activities that challenge you to experience the world of new venture creation or corporate innovation firsthand. This book will be your guide to understanding the entrepreneurial challenges of tomorrow, and MindTap® will teach you the necessary skills to become a leader in the industry.

Part 1: UNDERSTANDING THE IMPACT OF THE ENTREPRENEURIAL MINDSET.
1. Entrepreneurship: Evolutionary Development—Revolutionary Impact.
2. The Entrepreneurial Mind-Set in Individuals: Cognition, The Dark Side, Ethics.
3. The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship.
4. The Global Entrepreneurial Mindset: Social Entrepreneurship.
Part 2: INITIATING ENTREPRENEURIAL VENTURES.
5. Innovation: The Creative Pursuit of Ideas.
6. Assessment of Entrepreneurial Opportunities.
7. Pathways to Entrepreneurial Ventures.
8. Sources of Capital for Entrepreneurs.
Part 3: DEVELOPING THE ENTREPRENEURIAL PLAN.
9. Legal Challenges for Entrepreneurial Ventures.
10. Marketing Challenges for Entrepreneurial Ventures.
11. Financial Preparation for Entrepreneurial Ventures.
12. Developing an Effective Business Plan.
Part 4: GROWTH STRATEGIES FOR ENTREPRENEURIAL VENTURES.
13. Strategic Entrepreneurial Growth-Scaling.
14. Valuation of Entrepreneurial Ventures.
15. Harvesting the Entrepreneurial Venture.